The environment in which theICRC works and communicates is constantly changing. TheICRC is also constantly seeking support that will allow it to gain access to victims, carry out its work, generate the diplomatic and financial backing needed for that work and ensure the safety of its delegates. The primary aim of communication is not merely to pass on messages from the organization effectively. It is just as necessary to understand the issues concerning the various audiences and how they perceive those issues as it is to inform them. TheICRC draws on a wide array of communication strategies and resources, depending on their complementarity and their potential impact, ranging from meetings with local armed groups to the use of mass communication tools. Communication is thus an integral part oftheICRC's decision-making process, both at headquarters and in each context in the field.
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